History and Evolution Plaza de la Señoría, located in the upper part of Benidorm’s old town, is one of the city’s most emblematic and ancient spots. Its origins date back to the Middle Ages, when
Today, El Rumbo is reborn with a new energy, respecting its history and embracing the present. It is transformed into an open, inclusive, diverse and deeply human space, where food, memory and encounter continue to be the protagonists.
For decades, it was much more than a bar: it was a refuge, a map without coordinates, an informal square where friendships, loves, summer anecdotes and unforgettable toasts were born.
Founded in 1971 by Tony, a British visionary, El Rumbo was one of the first British pubs in Benidorm and quickly became a fundamental enclave of the old town, a meeting point for generations of British tourists and locals.
El Rumbo is not a museum: it is a living history that is still being written.
Inside the place you will find a special wall: a living wall, intervened with antique clocks, compasses, maps and fragments of the original story of this place.
There you can leave your mark:
That wall is made of all the people who, like you, decided to make a stop at El Rumbo.
A community under construction.
Located in the heart of Benidorm’s Old Town, steps away from the Balcón del Mediterráneo and the Plaza de la Señoría, El Rumbo is a place to stay… or continue on your way.
An LGTBIQ+ friendly, pet friendly, traveller friendly bar-cafeteria, where the important thing is not where you come from, but that you feel welcome.
History and Evolution Plaza de la Señoría, located in the upper part of Benidorm’s old town, is one of the city’s most emblematic and ancient spots. Its origins date back to the Middle Ages, when
A Tourist Meeting Point The Balcón is one of Benidorm’s most visited sites due to its historical and scenic value. It offers a 360-degree panorama that allows you to contemplate both the sunrise over Levante
A Journey to the Past Among Narrow Streets and White Facades Benidorm’s old town, popularly known as Old Town, is one of the areas with the most character and charm in the city. Situated between
EL RUMBO
C/ De Sant Llorenç, 03501 Benidorm – Spain
Thursday to Saturday, from 09:00 :h to 23h
Let’s talk! chat with our team.